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BUSINESS
Case Study: How a Local Business Increased Revenue 35% Using Automation
Sept. 6, 2025
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Introduction: The Automation Revolution is Local
When we think of automation, we often picture tech giants or large enterprises. But the real transformation is happening where you'd least expect it — in local businesses.
This case study shows how one small business used Plumint.com, a powerful automation platform, to increase its revenue by 35% in just 90 days — without hiring more staff or increasing ad spend.
If you're a local shop, agency, or service provider looking to grow, this guide is your blueprint to success.
👩💼 Meet the Business: “Glow & Go Beauty Studio”
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Location: Pune, India
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Business Type: Local salon and spa
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Employees: 5
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Challenge: Too much manual work, inconsistent customer follow-up, and stagnant revenue
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Solution: Adopted Plumint.com to automate lead capture, follow-ups, appointment reminders, and promotions
⚠️ The Challenge: Limited Time, Missed Opportunities
Before using Plumint, Glow & Go relied on:
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Manually responding to booking inquiries via WhatsApp
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Sending payment reminders by hand
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Using Excel to manage customer lists
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Manually promoting seasonal offers
The result? They were losing 15–20% of potential revenue due to follow-up delays and missed appointments.
✅ The Automation Strategy: Using Plumint to Transform Operations
Here’s how Glow & Go Beauty Studio used Plumint.com to automate their daily workflows and grow faster:
1. Automated Lead Capture & CRM
Before: Leads came via WhatsApp, phone, or Instagram, but were not stored centrally.
After: Plumint’s smart forms and lead capture tool auto-added all leads into the CRM — including source tracking.
Result:
2. Follow-Up Email & WhatsApp Automation
Before: Staff manually sent confirmation messages and follow-up texts.
After: Plumint automatically sent:
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Instant booking confirmations
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Reminder messages 24 hours before the appointment
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Feedback requests post-visit
Result:
3. Invoice & Payment Reminders
Before: Paper invoices and manual WhatsApp payment chasers
After: Plumint generated automated digital invoices with payment links + reminders if unpaid after 3 days
Result:
4. Promotions and Loyalty Campaigns
Before: Promotions were ad-hoc and broadcasted via social media
After: Targeted email and WhatsApp campaigns sent to specific segments (e.g., “bridal clients”, “first-timers”)
Result:
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15% boost in package bookings
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22% increase in repeat visits
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Personalized offers led to higher conversions
📈 Real Results: What Happened After 90 Days
Glow & Go’s numbers speak volumes.
| Metric |
Before Plumint |
After 90 Days |
% Change |
| Monthly Revenue |
₹3.4 Lakh |
₹4.6 Lakh |
+35.3% |
| Customer Repeat Rate |
41% |
61% |
+48.8% |
| Missed Appointments |
18% |
10% |
-44.4% |
| Payment Collection Time |
Avg. 5 days |
Avg. 2 days |
-60% |
| Time Spent on Manual Follow-Ups |
15 hrs/week |
4 hrs/week |
-73% |
🔍 Key Features of Plumint Used in This Case Study
Here’s what made the difference for Glow & Go:
| Plumint Feature |
Use Case |
| Smart CRM |
Lead capture + tagging |
| Email Automation |
Promotions, reminders, feedback |
| WhatsApp Integration |
Confirmation, follow-up, loyalty |
| Invoicing Tool |
Payment links and auto-reminders |
| Campaign Builder |
Segmented marketing |
| Dashboard Analytics |
Real-time performance tracking |
💬 What the Owner Said
“Plumint changed everything for us. We no longer spend hours chasing leads or sending messages manually. It’s like having a digital manager who never forgets.”
— Ritika Shah, Founder, Glow & Go
📚 Lessons You Can Apply to Your Business
If you're a local business owner, here’s what you can learn from this success story:
✔ Automate the Repetitive
If you're sending the same messages every day — automate them. Whether it's confirmations, invoices, or reminders — Plumint does it all.
✔ Segment Your Audience
Don’t send one-size-fits-all offers. Use tags and categories to send targeted campaigns for better results.
✔ Track Everything
With Plumint’s analytics dashboard, you can monitor open rates, conversions, and payments in real time — helping you make smarter decisions.
✔ Start Small, Then Scale
Glow & Go started with appointment reminders and saw quick results. You can begin with just one automated flow, then expand.
👥 Other Business Types That Can Replicate This
This case study isn’t just for salons. These strategies work for:
If you serve clients and repeat customers — you can automate and grow like Glow & Go.
🛠️ Getting Started with Plumint: Your First Steps
Ready to follow in Glow & Go’s footsteps?
Sign up for a free trial or starter plan.
Step 2: Set Up Your CRM & Automation
Use the easy dashboard to create automated flows (you can even use pre-built templates).
Step 3: Launch, Monitor, Improve
Track campaign performance, tweak messages, and watch your revenue grow.
🧠 FAQs
Q1: I don’t have a tech team. Can I still use Plumint?
A: Absolutely. Plumint is designed for non-tech users with a drag-and-drop interface.
Q2: How fast will I see results?
A: Many businesses see improvements within 30 days of automation — especially in follow-ups and collections.
Q3: What does Plumint cost?
A: Pricing starts affordably with flexible plans for small teams and local businesses.
🔚 Final Thoughts: Let Automation Power Your Growth
The proof is clear: local businesses that adopt automation work smarter, not harder. By automating follow-ups, billing, and campaigns, Glow & Go increased revenue by 35% — without expanding their team or spending more on ads.
You can do the same.
🟢 Ready to grow your local business?
👉 Start automating today with Plumint.com
Also Read,
How to Automate Your Customer Follow-Up Emails with Plumint
10 Powerful Business Automation Tools Every Small Business Should Use
Why Automation is the Future of Small Business Operations
Workflow Automation for Beginners: Save 10+ Hours a Week
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