In today’s fast-paced digital world, Customer Relationship Management (CRM) tools are no longer optional—they're essential for scaling small businesses. Whether you're nurturing leads, tracking sales, or improving customer engagement, the right CRM can make all the difference. And with 2025's updated tools and technology, there are now smarter, more affordable solutions than ever.
In this guide, we explore the Top 10 CRM tools for small businesses in 2025, with a special focus on those offering free plans or trials. Whether you're a startup, freelancer, or growing SME, you'll find powerful tools to boost your business here.
Website: Plumint.com
Plumint CRM is a rising star in the CRM landscape and is tailored specifically for small and medium businesses in India. With a clean, user-friendly interface and affordable pricing, Plumint has quickly gained popularity among solopreneurs, marketing agencies, and local startups.
Lead management with automation
Task and follow-up reminders
WhatsApp and Email integration
Proposal and quotation generator
Easy contact import/export
Powerful dashboard and analytics
Yes – Plumint offers a free plan with limited users, perfect for new businesses. You can upgrade as your business scales.
Startups, real estate agents, freelancers, and Indian MSMEs looking for an easy-to-use, local CRM with WhatsApp integration.
Website: hubspot.com
HubSpot continues to dominate the CRM space with its robust freemium model. It’s great for small teams wanting enterprise-level features without upfront costs.
Contact management
Deal pipeline visualization
Email tracking and templates
Marketing automation
Meeting scheduling and live chat
Yes – HubSpot’s free CRM includes unlimited users and core features. Paid plans unlock advanced marketing and sales tools.
Small businesses seeking a feature-rich, scalable CRM with marketing tools.
Website: zoho.com/crm
Zoho CRM is a veteran in the SaaS world and one of the most affordable CRMs for startups and SMBs. It's part of the larger Zoho suite, which makes it ideal for businesses already using Zoho tools.
Lead scoring and workflows
Sales automation
Multichannel communication (email, phone, chat, social)
Real-time notifications and insights
AI assistant – Zia
Yes – Supports up to 3 users with basic features.
SMBs looking for customizable, low-cost CRM software integrated with a business suite.
Website: freshworks.com/crm
Freshsales offers a modern interface and seamless automation. Designed with sales teams in mind, it’s perfect for businesses focused on lead nurturing and closing deals faster.
Built-in phone and email
Visual sales pipeline
AI-based lead scoring
Workflow automation
Integration with Freshchat and Freshdesk
Yes – Their Free Forever Startup Plan supports up to 3 users.
Tech-savvy startups and small sales teams looking for an AI-powered CRM.
Website: bitrix24.com
Bitrix24 is a comprehensive business management platform that includes CRM, task management, HR tools, and communication features all in one.
Contact & lead management
Invoicing and quotes
Sales automation
Website builder with CRM integration
Telephony and team collaboration tools
Yes – The free version supports 12 users, which is generous compared to other platforms.
Businesses looking for all-in-one CRM + team collaboration tools.
Website: agilecrm.com
Agile CRM combines sales, marketing, and service features in one platform. It's great for businesses that want automation without complexity.
Drag-and-drop marketing automation
Contact timeline
Email campaigns and templates
Social media integration
Web engagement tracking
Yes – Agile CRM offers a free plan for up to 10 users.
Marketing-driven startups and agencies that need automation plus CRM.
Website: streak.com
If your business runs on Gmail, Streak CRM is a must. It lives directly inside your inbox, transforming it into a powerful CRM.
CRM built into Gmail
Email tracking and snippets
Customizable pipelines
Collaboration within email threads
Mobile apps for Android and iOS
Yes – Free version includes basic CRM features with pipeline management.
Freelancers, solopreneurs, or small teams using Google Workspace.
Website: engagebay.com
EngageBay is an all-in-one marketing, sales, and customer service platform with a great free CRM plan. It’s gaining traction among budget-conscious startups.
CRM with contact management
Email marketing automation
Lead generation forms
Appointment scheduling
Sales pipeline with milestones
Yes – The free plan includes up to 250 contacts and basic automation.
Startups and small businesses looking for a budget-friendly marketing+CRM combo.
Website: salesmate.io
Salesmate is a smart, user-focused CRM that offers robust features like built-in calling, text, and automation, all while keeping the UI sleek and intuitive.
Sales pipeline management
Power dialer & SMS integration
Smart email campaigns
Workflow automation
Chrome extension and mobile app
Free 15-day trial. No permanent free plan, but paid plans start affordably at $12/user/month.
Sales-driven teams looking for speed, automation, and communication tools.
Website: capsulecrm.com
Capsule CRM is simple, clean, and effective. It avoids the clutter of enterprise solutions and sticks to what most small businesses need.
Contact management
Sales pipeline tracking
Task assignments and calendars
Gmail/Outlook integration
Custom fields and tags
Yes – The free plan supports up to 250 contacts and 2 users.
Small teams that want a minimalist, clean CRM for managing sales and relationships.
| CRM Tool | Free Plan | User Limit | Key Feature | Best For |
|---|---|---|---|---|
| Plumint | ✅ Yes | Limited | WhatsApp & task automation | Indian startups & local businesses |
| HubSpot | ✅ Yes | Unlimited | Marketing & sales automation | Growth-stage startups |
| Zoho CRM | ✅ Yes | 3 Users | Multichannel communication | Budget-conscious SMBs |
| Freshsales | ✅ Yes | 3 Users | Built-in phone & AI lead scoring | Sales-focused teams |
| Bitrix24 | ✅ Yes | 12 Users | All-in-one CRM + collaboration | Full-suite seekers |
| Agile CRM | ✅ Yes | 10 Users | Marketing automation | Agencies & marketers |
| Streak | ✅ Yes | 1-2 Users | Gmail-integrated CRM | Solopreneurs using Gmail |
| EngageBay | ✅ Yes | 250 Contacts | Email marketing + CRM | Digital-first small businesses |
| Salesmate | ❌ Trial only | N/A | Built-in calls & texts | Modern sales teams |
| Capsule CRM | ✅ Yes | 2 Users | Clean UI with contact management | Simple CRM for service providers |
When selecting the right CRM, consider:
Budget – Do you need a free plan, or can you afford a premium option?
Ease of Use – Can your team adapt quickly without long training?
Integration – Does it connect with your email, WhatsApp, payment gateways, etc.?
Automation – Does it reduce manual work like follow-ups and task reminders?
Scalability – Will it grow with your business?
✅ Pro Tip: If you're a small business in India looking for CRM with WhatsApp integration, local support, and automation features, start with Plumint CRM—built to grow with you.
CRM is no longer a luxury—it’s a necessity for every small business in 2025. With AI-powered features, automation tools, and user-friendly dashboards, today’s CRM tools are smarter than ever.
Whether you're just starting out or looking to switch from Excel and spreadsheets, the right CRM will help you save time, close more deals, and delight your customers.
If you want to start your CRM journey today, give Plumint CRM a try—designed with Indian entrepreneurs and SMBs in mind.
Which CRM are you using in 2025?
Have questions or suggestions? Drop them in the comments!
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