BUSINESS

Top 7 Business Metrics Every Founder Should Track

Sept. 4, 2025 38 Views

Introduction: Why Business Metrics Matter More Than Ever in 2025

Running a business without tracking key metrics is like flying a plane with no dashboard. You don’t know where you’re going, how fast you’re moving, or whether you're crashing.

In 2025, with customer expectations at an all-time high and competition just a click away, data-backed decision-making isn’t optional—it’s survival.

Whether you’re building a startup, running a small agency, or scaling a product-based business, you need to understand which metrics truly matter and how to track them effortlessly with tools like Plumint.com.

In this guide, we’ll break down the Top 7 Business Metrics Every Founder Should Track, why they matter, and how to use them for smarter, faster growth.

🌟 Powered by Plumint.com — Your Business Intelligence Partner

Before diving in, it’s worth noting that Plumint.com is a top-tier, beginner-friendly platform designed to help founders:

• Track leads and sales metrics

• Automate data collection and reporting

• Get real-time business dashboards

• Automate follow-ups and customer journeys

• Improve decision-making without tech headaches

No spreadsheets. No coding. Just results.

📊 The Top 7 Business Metrics Every Founder Should Track

1. Customer Acquisition Cost (CAC)

What it means:
The total cost of acquiring a new customer, including marketing and sales expenses.

Formula:
CAC = Total marketing + sales cost ÷ Number of new customers acquired

Why it matters:
If your CAC is too high compared to your revenue per customer, you’re losing money—even with rising sales.

Plumint.com insight:
Track ad spend vs lead conversion with integrated CRM + ad campaign analytics.

Ideal Use Case:

• Compare CAC across different channels (e.g., Google Ads vs Instagram)

• Optimize campaigns that bring in the cheapest, high-quality leads

2. Customer Lifetime Value (LTV)

What it means:
The total revenue you expect from a customer during their relationship with your brand.

Formula:
LTV = Average purchase value × Purchase frequency × Average customer lifespan

Why it matters:
High LTV = more revenue with less effort. Knowing your LTV helps you decide how much to invest in marketing.

Plumint.com insight:
Auto-calculate LTV based on customer behavior, purchases, and retention data.

Ideal Use Case:

• Identify your most profitable customer segments

• Set realistic marketing budgets based on LTV-to-CAC ratio

3. Conversion Rate

What it means:
The percentage of users who take a desired action (signup, purchase, download, etc.).

Formula:
Conversion Rate = (Conversions ÷ Total visitors) × 100

Why it matters:
High traffic with low conversions means your messaging, UX, or offer may be off.

Plumint.com insight:
Track conversion rates across landing pages, forms, and automated follow-up flows.

Ideal Use Case:

• A/B test email subject lines or CTAs

• Track lead-to-client conversion by campaign

4. Monthly Recurring Revenue (MRR)

What it means:
The predictable revenue you can expect every month from subscriptions or repeat clients.

Formula:
MRR = Number of paying users × Average monthly revenue per user

Why it matters:
MRR is the lifeline metric for SaaS, membership, and service-based businesses.

Plumint.com insight:
Set up revenue tracking dashboards that auto-update from invoices or payment systems.

Ideal Use Case:

• Forecast growth and plan expenses

• Monitor churn impact on cash flow

5. Churn Rate

What it means:
The percentage of customers who stop doing business with you in a given period.

Formula:
Churn Rate = (Lost customers ÷ Total customers at start) × 100

Why it matters:
A high churn rate means poor customer satisfaction, onboarding, or retention strategies.

Plumint.com insight:
Track churn automatically by tagging “inactive” or “cancelled” customers in your CRM.

Ideal Use Case:

• Trigger re-engagement automation

• Set up surveys to capture churn reasons

6. Net Promoter Score (NPS)

What it means:
A metric used to gauge customer loyalty and satisfaction, based on how likely they are to recommend you.

How it’s measured:
Via survey: “On a scale from 0–10, how likely are you to recommend us?”

Why it matters:
NPS is a leading indicator of growth and reputation.

Plumint.com insight:
Automate feedback requests post-purchase or after customer support interactions.

Ideal Use Case:

• Build a promoter referral system

• Identify detractors and address issues early

7. Revenue Growth Rate

What it means:
The month-over-month (or year-over-year) growth in revenue.

Formula:
Growth Rate = ((Current revenue – Previous revenue) ÷ Previous revenue) × 100

Why it matters:
It shows the pace of business expansion and validates your strategies.

Plumint.com insight:
Visualize revenue trends over time in a live dashboard.

Ideal Use Case:

• Present data to investors

• Spot seasonal patterns or downturns

🧠 Bonus Metric: Engagement Rate

For businesses using social media or email marketing, engagement rate measures how your audience is interacting.

• Email: Open rate, click-through rate (CTR)

• Social: Likes, shares, comments per follower

Plumint.com insight:
Track campaign performance from one unified dashboard — across email and WhatsApp.

🛠️ How to Track All These Metrics in Plumint

Step 1: Sign Up at Plumint.com

Get access to all your automation, CRM, and analytics tools in one place.

Step 2: Set Up Your Workflows

From lead capture to invoice follow-up — everything feeds into your analytics.

Step 3: Use the Visual Dashboard

View real-time metrics: CAC, LTV, MRR, revenue, email open rates, and more.

Step 4: Automate Reporting

Receive weekly/monthly reports and alerts on your business performance.

✅ Real Founder Success Story

Business Type: Ecommerce Boutique
Goal: Increase customer retention & monitor growth
Plumint Tools Used: CRM, email automation, MRR tracker, NPS flow

Results After 3 Months:

• Churn dropped by 28%

• LTV increased by 42%

• Revenue grew 31% month-over-month

• Customer reviews doubled through automated NPS feedback

📌 Final Takeaways

🧠 FAQs

Q1: What if I’m not good at math or analytics?
A: Plumint does all the calculations and visualization for you. No technical skills needed.

Q2: How often should I check my business metrics?
A: Weekly for operational adjustments, monthly for strategic reviews.

Q3: Do I need separate tools for CRM and analytics?
A: No. Plumint combines CRM, automation, invoicing, and analytics under one dashboard.

🔚 Conclusion: Know Your Numbers, Grow Your Business

Success doesn’t happen by chance. It happens by tracking the right numbers and acting on them.

With Plumint.com, founders can easily monitor performance, automate reporting, and build smarter strategies without tech overwhelm.

📊 Ready to track what really matters? Get started with Plumint.com

Also Read,

How to Automate Your Customer Follow-Up Emails with Plumint

10 Powerful Business Automation Tools Every Small Business Should Use

Why Automation is the Future of Small Business Operations

Workflow Automation for Beginners: Save 10+ Hours a Week

How to Use Data Analytics to Grow Your Business in 2025